Terroir Champagne: The Luxury of Sustainable, Organic and Biodynamic Cuvees is the first book exclusively dedicated to the true environmentally friendly produced terroir wines of Champagne.
Why write a book?
The video below, which I recorded to promote the crowd funding campaign to raise the money for the book via Indiegogo.com, explains it all…
So what is Terroir Champagne?
Unlike regular Champagne which aims for standardization, terroir Champagne is all about individuality. These wines express the uniqueness of a place as perceived by the winemaker. The winemaker or the producer is key, as it is he or she who commits to an environmentally friendly way of farming. This is important because to make terroir wine the soil in the vineyard needs to be alive, and this unfortunately is a bit of an anomaly in Champagne, which still is one of the most polluted wine regions in France.
A second point is that the yields need to be reasonable as this will allow the grower to pick the fruit when it is ripe rather than the minimum appellation degree. Again this is not the norm in Champagne where appellation limits are generally considered as the absolute minimum.
Healthy ripe grapes will make a more balanced and rounder base wine, without too much intervention and additives from the winemaker. The winemaker just provides the framework for the terroir to express itself. However, his personal preferences of vinification, blending, aging and dosage will also add to the uniqueness of the cuvee.
Different, unique and individual – terroir champagne is also a real luxury– going back to the original definition of the word. These wines are rare, hand crafted and authentic and they are only about 0.02% of the total champagne production. They are a luxury because of their rarity and they are in demand. Fine wine importers, sommeliers and champagne geeks all over the world have started to realize the real value of these cuvees and have been actively pursuing them.
Yet even if they are sought after they are often hard to find for a Champagne outsider. To date there is no reference guide dedicated just to them so Champagne lovers need to weed through generic works in the hope of finding out more about environmentally friendly producers. This is why I feel this book will add a lot of value.
What will the book cover?
I am creating a reference/travel guide covering Terroir Champagne.
In the first part of the book I will talk about the viticultural and wine making practices in Champagne before I delve into specific environmental practices as well as different certifications.(Viticulture Durable Champagne, Haute Valeur Environmental, AB label, Demeter, Biodivin).
In a second part I will talk about the producers, who I believe make terroir wine. I will tell their story and delve further into the the why and when they decided to work more environmentally friendly. I will also give an overview of their cuvees.
In a last section I will give hints and tips to make the most of your travel in the region and where you can discover our terroir products. I will include places to stay, places to eat (including regional specialties), as well as wine stores or wine bars where one can discover the Champagnes of the producers covered in this book.
Why Self Publish?
Real sustainability, organic and biodynamic growing are still a bit of a taboo subject in the Champagne region. Producers who chose to emphasize the life in their soil above their yields are often badly viewed by their neighbors as they are often presumed to be the cause of all diseases.
On the other hand, now that interest in Terroir Champagne is growing, a lot of people are starting to talk about terroir, even if their way of working is not very environmentally friendly. Most Houses, who buy the majority of their grapes, are reluctant to impose a real sustainability program out of fear of loosing their contracts to the competition.
Since I only want to include producers who really care about the environment and I don’t want to be pushed into including brands who don’t, I need to self publish. It is the only way to remain neutral.
What is covered by the money and why do I still need to raise more funds?
The money collected through Indiegogo allows me to work with a professional photographer (Mick ROCK of Cephas), an editor and designer.The remainder of the money will go towards the first print run.
I need to raise more money to be able to properly promote the book and to make it available to the widest possible audience. It will also pay for the writing and the research I have conducted during the last 3 years. The money I have raised up till now does not cover this yet. However with every extra book, t-shirt or tasting experience sold I get closer to making this project an even bigger success. THANK YOU FOR YOUR SUPPORT!!